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In today’s article, we’ll cover elements of profitable email.
So far, in recent articles we’ve covered:
1. Build an Email List for Effortless Business Growth, click here to catch up.
2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.
3. E-mail List Growth Strategies, click here to catch up.
Once you get the hang of growing your e-mail list. The next step is to master the 4 elements of profitable email. Quality emails your subscribers will actually want to read. Most importantly, you want to send out e-mails that’ll help you drive sales.
Otherwise, what’s the point of building an e-mail list? Writing quality e-mail copy is similar to writing any good content. All the same rules of creating engaging and persuasive writing apply. However, there’s also some copy techniques that work uniquely well to email. Let’s examine both.
Introducing the 4 Elements of Profitable Email
The overriding goal of your e-mails should be consistent with your blog posts and other content. Specifically, you want to provide real value in your content. Value that helps build the relationship and trust between you and your subscribers.
Value is a very abstract concept. But what it boils down to is offering content providing useful and actionable advice for your subscribers. Also, the best content is delivered in a way that’s entertaining.
In other words, your content has to be useful, actionable and entertaining for your content to gain any traction with your subscribers. To achieve this, consider the 4 elements of profitable email:
1. Tone: The tone of your e-mails is going to depend largely on your niche/industry.
For instance, a B2B audience will expect a more professional tone than a teenage video gamer audience. That said, remember, e-mail is the method most of us still use to stay-in-touch with family and friends.
And we generally expect a more conversational tone as a result. Write your copy to sound as though you’re talking to a friend. This way, you’re taking advantage of the more personal format of an email versus a blog post.
Having this familiar-sounding tone will help you build trust with your subscribers.
2. Getting to the Point: Most people checking their e-mails will be in a hurry.
This is just an unfortunate fact of life. We’re all busy so brevity is extremely important. You need to take this into account when you write your email copy. Remember, your subscribers have a thousand other things on their plate. Get to the point quickly.
Or tease the value of your message early in the email.
3. Uniqueness: Something new naturally attracts eyeballs.
If you want people to read your content then you need to put a unique spin on it. For instance, you can provide exclusive information, in-depth guides, powerful tips and stimulating debates.
Remember, these people have asked for more of your content so give them the VIP treatment. Make sure they’re getting your very best stuff. Of course, you also want your content to be well-written.
4. Subject Lines: Arguably, the most important part of your e-mail is the subject line.
1/3rd of your subscribers decide whether or not to read their e-mails based on the subject line alone…
… so, make yours stand out.
Now you might be expecting me to list a number of ‘tricks’ you can use to get people to open their e-mails here. Many ‘gurus’ advise writing subject lines with ‘Re:’ in the subject line so people think they’re responses to previous e-mails.
Others might advocate asking for the reader’s ‘help’ with something. Do these strategies work in getting people to open e-mails? Sure, they do. But they also frustrate and aggravate readers. These approaches can damage any trust you’ve built.
And they can ‘turn off’ your subscribers from opening future e-mails. So, what do you do instead?
Simple: you use compelling subject lines that describe the value of the content within. This is just the same as writing titles for your blog posts. When you can tell your subscribers what you’re offering…
… why they should listen.
If they’re genuinely interested in the subject they’ll click and read more.
Note: As a final tip, make sure you’re sending your emails regularly. But not so regularly that you get on everyone’s nerves. I recommend a minimum of once a week.
And at the most daily… typically while running a promotion. Either way, you want to stick to a frequent, consistent and routine schedule where your subscribers are actively looking forward to getting your emails.
Personally, I email my subscribers almost daily with a combination of my own promotions, affiliate promotions and content.
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To conclude: the 4 elements of profitable email are the tone, getting to the point, uniqueness and the subject line. When you apply these elements of profitable email to all of your email campaigns you’ll finally get consistent profits from your email marketing efforts.
Specifically, you’ll get more sales directly from your email efforts. If you’re enjoying the content so far and you’d like to take the guesswork out of growing your business online, then click here to get the ultimate shortcut.
About the Author
Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method™ and Creator of the Funnel Vision Method Masterclass™. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.
He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably… without the costly guesswork and technical challenges.
For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.
